Interrelative-when 2 or more businesses become connected to each other.
Chanel distribution-the movement of products or services between organisations.
Integration- When businesses/organisations combine together.
Interdependancy- When organisations depend on one another.
Theres two types of integration:
Horizontal- Where businesses at the same level in the chain of distribution merge together or are purchased by another.
Vertical- Where a business at the point on the chain of distribution purchases or acquires a business at a higher or lower level of the chain of distribution.
The advantage of one business offering all elements of holiday is that the business is able to control its cost and ensure that their customers receive a guaranteed high standard of service.
Chains of distribution are changing and businesses are starting to expand their area of operation. This is known as integration.
Interdependencies
Organisations can not work in isolation,each are dependent on the other for its effective operation.
Chanel distribution-the movement of products or services between organisations.
Integration- When businesses/organisations combine together.
Interdependancy- When organisations depend on one another.
Theres two types of integration:
Horizontal- Where businesses at the same level in the chain of distribution merge together or are purchased by another.
Vertical- Where a business at the point on the chain of distribution purchases or acquires a business at a higher or lower level of the chain of distribution.
The advantage of one business offering all elements of holiday is that the business is able to control its cost and ensure that their customers receive a guaranteed high standard of service.
Chains of distribution are changing and businesses are starting to expand their area of operation. This is known as integration.
Interdependencies
Organisations can not work in isolation,each are dependent on the other for its effective operation.
![Picture](/uploads/2/3/6/3/23639552/5027029.jpg)
Alton Towers
The Alton Towers resort has a positive effect on the economy, as it attracts
lots of inbound tourism which means that many visitors come into the UK, to
visit this attraction. Also it encourages domestic tourism too, as many people,
especially families within the UK want to go out and vissit it.Also it encourages
domestic tourism too, as many people.At Alton Towers there main aims are to
ensure that high standards are set by the company, also thesafety of it's visitors
are of great importance. They want to make sure that theme park and facilities remain
a safe place, so that it's visitors can enjoy a fun-filled experience.Alton Towers work
together with transport companies to bring in more visitors to their attraction. This will
benefit the transport companies also, as they will get more business,
bringing visitors to the Alton Towers resort. Alton Towers are sponsored by
Cadbury. Through this Alton Towers bring in lots of profit, also the Cadbury
name is promoted, which means that they are being advertised to a wider
audience, so they bring in more money as well.Alton Towers is horizontally intergrated
because it as it has been bought by the Merlin Entertainment group which is at the same
level in the chain of distribution, but they have seperate identities.Interrelations are good for
Alton Towers and the organsiations they have links with because it helps bothe companies
become more successful.Alton Towers offer reduced price tickets to coach companies. This
helps the coach companies as they can offer good deals to their cusotmers who want to
visit Alton Towers, but Alton Towers also benefit as they get extra customers
who will spend money inside the theme park on souvenirs, food and other things
that they sell. Alton towers is run by Merlin Entertainments, Merlin Entertainments also runs
other places such as Thorpe park, LEGOLAND, sea life sanctuary’s and etc.. Merlin is a privately
owned company.Disabled access is also available 'Alton Towers say ‘Members of the British
Association of Leisure Parks, Piers and Attractions (BALPPA) welcome visits by disabled people
and will do all that is possible to ensure a safe and pleasurable stay.Alton Towers has also other
attractions such as ice age 4D, the gardens, sky ride, the live shows and characters. There is also
a waterpark you can visit which is at a very reasonable price.
![Picture](/uploads/2/3/6/3/23639552/2292241.jpg)
Hilton Hotel
This organisation is private, who also provide Top notch
service, they have guest rooms such as, Queen Hilton guestroom and twin Hilton
guestroom. Also they have executive rooms such as the, King executive plus and
the King Hilton executive.They have different bars and restraunts to visit,
cloud 23, podium bar and the podium restaurant. Hilton want a successful
organisation and they aim is to make a profit.Hilton tries and offer a differently serviced hotels to suit different customer needs.However this might attract inbound and domestic tourists. The Hilton hotel is located in many places in the UK also have different price ranged hotels for example the Double Tree which is for people that have a lower budget. The Hilton is the most recognized name in the industry, Hilton Hotels &Resorts are a globally recognised company.
The Hilton also has resorts overseas in places such as Canada, America, Europe...
Hilton's aim is to meet all tourists needs by offering oversea's holidays, budget holidays,or business holidays.
Hilton hotel is also introducing green polices which will make it more environmentally friendly in the UK.To read more about this new policy you can click on this link.
http://phx.corporate-ir.net/phoenix.zhtml?c=88577&p=irol-newsArticle&ID=978575&highlight=
Hilton Hotel provides a full service so that you have an amazing time.Hilton Hotel also provides a reward scheme which would attract tourists to re-visit, the first thing is to enroll at the hotel then if you stay at the hotel 4 times or 10 nights you’re on the silver award which you get 15% off, the gold award means you have to have 36 nights at the
hotel or 16 stays and you get 25% off, the diamond award you have to have stayed 28 stays or 60 nights to get 50% off.This will encourage repeat business and help the Hilton hotels make a profit.The Hilton group need to make a profit and grow in order to make their share holders happy. Hilton hotel is owned by Blackstone which is the company which also own Alton Towers.They employ over 135,000 staff throughout the world to ensure they keep their jobs and that the Hotels are successful.
This organisation is private, who also provide Top notch
service, they have guest rooms such as, Queen Hilton guestroom and twin Hilton
guestroom. Also they have executive rooms such as the, King executive plus and
the King Hilton executive.They have different bars and restraunts to visit,
cloud 23, podium bar and the podium restaurant. Hilton want a successful
organisation and they aim is to make a profit.Hilton tries and offer a differently serviced hotels to suit different customer needs.However this might attract inbound and domestic tourists. The Hilton hotel is located in many places in the UK also have different price ranged hotels for example the Double Tree which is for people that have a lower budget. The Hilton is the most recognized name in the industry, Hilton Hotels &Resorts are a globally recognised company.
The Hilton also has resorts overseas in places such as Canada, America, Europe...
Hilton's aim is to meet all tourists needs by offering oversea's holidays, budget holidays,or business holidays.
Hilton hotel is also introducing green polices which will make it more environmentally friendly in the UK.To read more about this new policy you can click on this link.
http://phx.corporate-ir.net/phoenix.zhtml?c=88577&p=irol-newsArticle&ID=978575&highlight=
Hilton Hotel provides a full service so that you have an amazing time.Hilton Hotel also provides a reward scheme which would attract tourists to re-visit, the first thing is to enroll at the hotel then if you stay at the hotel 4 times or 10 nights you’re on the silver award which you get 15% off, the gold award means you have to have 36 nights at the
hotel or 16 stays and you get 25% off, the diamond award you have to have stayed 28 stays or 60 nights to get 50% off.This will encourage repeat business and help the Hilton hotels make a profit.The Hilton group need to make a profit and grow in order to make their share holders happy. Hilton hotel is owned by Blackstone which is the company which also own Alton Towers.They employ over 135,000 staff throughout the world to ensure they keep their jobs and that the Hotels are successful.
![Picture](/uploads/2/3/6/3/23639552/9326792.jpg)
Thomas Cook
Thomas Cook is in the private sector. It is a mass market tour operator which
organises tours for groups of people at a time. Also arranges transport
accommodation, activities and any extra services that might be needed. A mass market tour operator must understand operations of related companies and how they complement or conflict with the one they run. Thomas Cook have agreed to merge with MyTravel to cut costs - a predicted £75 million a year saving - and combat competition from low-cost airlines and Web-based travel agents. This latest merge highlights a major change in the tourism industry which has in the last 10
years seen a decline in mass tourism and an increase in people travelling with smaller operators.Thomas Cook is the world’s best-known name in travel.Thomas Cook's first commercial venture took place in the summer of 1845, when he organised a trip to Liverpool. Thomas Cook is still privately owned and its main aim is to be successful and make a profit. Thomas Cook tour operators is not just for flights it’s also for holidays mainly package holidays, in which you would get a Thomas Cook flight and a Thomas cook holiday. In 2007 Thomas Cook took over MyTravel in which is saving them 75 billion pounds a year. This latest merge highlights a major change in the tourism industry which has in the last 10 years seen a decline in mass tourism and an increase in people travelling with smaller operators.
Thomas Cook is vertically integrated as they have Thomas Cook tour operators, Thomas Cook Travel Agents and Thomas Cook Cruises and an airline. Also, when you book an overseas
package holiday operated by Thomas Cook Tour Operations Ltd, your payment is
financially protected by the Civil Aviation Authority (CAA), under ATOL number
1179.
Thomas Cook provides food, drink, ancillaries, accommodation and entertainment.
Although the positive effects are that it provides employment in the UK for
example people working in travel agents, hotels and restraurants etc..
Thomas Cook is in the private sector. It is a mass market tour operator which
organises tours for groups of people at a time. Also arranges transport
accommodation, activities and any extra services that might be needed. A mass market tour operator must understand operations of related companies and how they complement or conflict with the one they run. Thomas Cook have agreed to merge with MyTravel to cut costs - a predicted £75 million a year saving - and combat competition from low-cost airlines and Web-based travel agents. This latest merge highlights a major change in the tourism industry which has in the last 10
years seen a decline in mass tourism and an increase in people travelling with smaller operators.Thomas Cook is the world’s best-known name in travel.Thomas Cook's first commercial venture took place in the summer of 1845, when he organised a trip to Liverpool. Thomas Cook is still privately owned and its main aim is to be successful and make a profit. Thomas Cook tour operators is not just for flights it’s also for holidays mainly package holidays, in which you would get a Thomas Cook flight and a Thomas cook holiday. In 2007 Thomas Cook took over MyTravel in which is saving them 75 billion pounds a year. This latest merge highlights a major change in the tourism industry which has in the last 10 years seen a decline in mass tourism and an increase in people travelling with smaller operators.
Thomas Cook is vertically integrated as they have Thomas Cook tour operators, Thomas Cook Travel Agents and Thomas Cook Cruises and an airline. Also, when you book an overseas
package holiday operated by Thomas Cook Tour Operations Ltd, your payment is
financially protected by the Civil Aviation Authority (CAA), under ATOL number
1179.
Thomas Cook provides food, drink, ancillaries, accommodation and entertainment.
Although the positive effects are that it provides employment in the UK for
example people working in travel agents, hotels and restraurants etc..
![Picture](/uploads/2/3/6/3/23639552/1062988.png?347)
The Chain Of Distribution
The chain of distribution means getting a product to a consumers for example
hotels put packages together and give them to tour operators then tour operators
give them to travel agencys to sell to the consumers so basically they are all
working together to ensure consumers get the best deals and
packages.
This is the chain of distribution. The producers which are the hotels, transport providers,
attractions and ancillaries work with the wholesalers which are tour operators
which then put packages together, the tour operators work with travel agencies
which are the retailers and they then go on to sell packages and holidays to the
consumers.
The chain of distribution means getting a product to a consumers for example
hotels put packages together and give them to tour operators then tour operators
give them to travel agencys to sell to the consumers so basically they are all
working together to ensure consumers get the best deals and
packages.
This is the chain of distribution. The producers which are the hotels, transport providers,
attractions and ancillaries work with the wholesalers which are tour operators
which then put packages together, the tour operators work with travel agencies
which are the retailers and they then go on to sell packages and holidays to the
consumers.